Across two days, the Diversity, Equity & Inclusion Summit will provide a wide range of strategies and best practices for pharma and biotech companies looking to improve their diversity efforts across all areas of their business, while also providing a deep dive into key areas and access to leaders across functions.
Diversity has been an increasingly important topic in every industry, and there is a hunger for companies to create initiatives that bring them closer to a more diverse organization. This push for change in the corporate world and the erosion of public trust due to lack of transparency have raised new challenges for the pharmaceutical sector. The industry is responding to these challenges by focusing more on optics and customer-centric integrated healthcare solutions and targeting consumers at the middle and bottom of the income pyramid to open up new markets. As these new markets emerge, companies will need to focus on their brand identity, optic demographics, and innovative ways to connect with more patients, diverse areas, as their new customers
KEY FOCUS AREAS
Employee Practices & Company Culture
As Pharma continues to increase their diversity initiatives, they must first educate and empower within the organization to ensure their employees feel they are advocated for and supported through the creation of an inclusive culture.
Patient Recruitment & Engagement
In reaching out to multi-cultural communities, across functions there is a need to understand how our industry can engage along each step of the patient journey to educate and empower their customers and improve their experiences and gain trust in the industry.
Community Access & Development
With continuous outreach to new consumers, pharma has the opportunity to reach out to and create communities to build trust, address biases, and improve access to health information, clinical opportunities, and resources for underserved groups and populations in need.